About Ambarverde

Most people who build a website today are not developers. They are founders, freelancers, shop owners and creators who used modern tools to get something online, and then hit a wall of doubt: is the SEO right? Can AI search even see it? Is it fast enough, trustworthy enough, clear enough to compete?

The tools that could answer those questions were built for professionals. They bury beginners in jargon and dashboards of data with no opinion about what matters. Ambarverde takes the opposite approach: one score, a prioritised list of what to fix, and a plain English explanation for every item, like having a technical co-founder look over your shoulder.

The name is the promise. Ambar is the colour of a site that exists but is not ready. Verde is ready. Every scan tells you exactly how far you are from green and what moves you there.

Who is behind it

Ambarverde is built independently by Jamie McCafferty, a UK-based founder who has launched and grown several websites and got tired of piecing together the launch checklist from a dozen expert tools. It is built in the open: Ambarverde scans its own website and works through its own Action Centre like any other user.

Questions, feedback or partnership ideas: hello@ambarverde.com.

Scan your website free and see where you stand.